The Rubber Board is an organisation constituted under the Rubber (Production and Marketing) Act, 1947 and working under the aegis of Ministry of Commerce & Industry, Government of India, with an objective to promote and facilitate production, processing and marketing of natural rubber.Indian Natural Rubber is the brand owned and promoted by the Rubber Board and registered under section 30 of Indian Trade Mark Act .As part of improving the marketing efficiency of natural rubber, the Board facilitates domestic and export marketing of rubber by providing financial and functional assistance. The brand Indian Natural Rubber is promoted with a view of differentiating the natural rubber exported from the country on its consistent quality parameters in line with international standards. The Board undertakes stringent measures to ensure that the products marketed under the brand conform to the specified quality standards. Brand certification procedure is meticulously framed to ensure the quality of each bale or bundle inspected. Branding ensures confidence among the buyers in the international market on the quality of the rubber imported from India, which will be an add-on to other factors like product availability and price, which mainly influence the purchase decision.